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Don't forget that Mr Kipling does make exceedingly good cakes…
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Mr Kipling mocks 'exceedingly good' strapline axe rumours
Mr Kipling: “Exceedingly good cakes” catchphrase ditched in £20million brand makeover - Mirror Online
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Don't forget that Mr Kipling does make exceedingly good cakes…
Mr Kipling gets ready to drop 'exceedingly good cakes' slogan
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The danger of ditching distinctive brand assets: Mr Kipling - brandgym
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Is Mr Kipling mad to ditch a 46 year old slogan? - brandgym
Mr Kipling will continue to use the slogan exceedingly good cakes | UK | News | Express.co.uk
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Don't forget that Mr Kipling does make exceedingly good cakes…
Mr Kipling rubbishes claims it has dropped 'exceedingly good' slogan – Marketing Week
Mr Kipling 'exceedingly good' slogan may still be kept despite rumours, company say | UK | News | Express.co.uk
